
Strategic Planning is critical process for every business, and is the platform for future business growth. A good Strategic Business Plan is referred to regularly for years to come, typically 3 –5 years, and is used to measure the progress of the business. A good Strategic Plan is revised briefly each year as part of the budget process to review, recheck and reset actions based on changed information.
A strategic plan answers many questions that relevent to your business and may include:
1. Who will be our customers in the future?
2. What do we need to do well into the future?
3. Do we have those skills?
And most importantly ……
4. How can we beat or avoid competition?
This is the most important question for every business to ask, in an environment of increasing competition caused by globalisation of the world’s economies and increasing imports, and customers with increasing margin pressure forcing them to look for alternative suppliers.
The Strategic Plan sets the path to where the business will go, and how it will get there. These strategies need to be pro-active and not reactive tactics. Sure, some of the Strategic actions will be in response to external forces, but each is internal in source and the business has absolute control over the application of each strategy.
There are many ways to prepare a Strategic Plan. Sitting down with your mate over a beer and talking about where you want your business to go is absolutely fine and a low cost option.

This works perfectly if you know what is happening in the industry, with your competitors and the consumer.
You can spend days and weeks on over-analysing your Strategic Plan, so it is most important to quickly set an achievable and credible plan that you, your employees, and your financiers understands, and that can be quickly and fully implemented. It will be the top level Strategy which is used as guidance to define functional and divisional plans.
Gretan has the tools and skills to help you quickly identify the best plan for your business; to ensure the future growth of your is strong and sustainable against any unforeseen business shocks in the future. Your strategic plan must be an innovative and pro-active view of the future. We will challenge you and your team to ensure the Plan includes all known industry activities, customer needs and wants, and is based on the core skills you need, and actions to build those skills.
